The clock is ticking – and the seller is sitting on tenterhooks wondering whether the sale will go through in time. Some sellers have a time frame – perhaps they need to relocate soon or urgently require the property equity or any other valid reason. However, no matter what the cause, every seller wants to get the best price for his property, preferably with a quick sale.
Staging a property is a means of visual marketing to attract buyers. It is amazing what some seemingly insignificant changes can make to the overall appeal of a building. Some properties earlier rejected by many viewers have sold within a short period after a simple “makeover”. Those in the property business, including the estate agents in Sittingbourne, can concur with this.
A few suggestions:
First impressions: One of the most important factors is the “first glance”. Buyers usually make up their minds as soon as they walk through the door, though some form an opinion from the outside itself. Starting with kerb appeal, cleanliness is a major factor. Clean windows and doors make a difference. The garden or outdoor space should be cleared and kept tidy. If there is limited space, sometimes window boxes with pretty flowers could be a welcoming sight. A solid front door could be appealing and offer security as well.
Lighting: Make the most of the natural light available. Ensure that curtains are drawn and blinds opened. Mirrors should be placed in optimal spots to maximise the amount of natural light. A mirror opposite a window is a good idea. The reflection of a mirror placed behind a light source (lamp or pendant light,) creates more light in the room, making it feel airier and brighter. Artificial lighting (placing a lamp in a dark corner) could brighten the area. The level of lighting can make a home feel cosier – brighter lights in the working spaces with lower levels in the living room and bedrooms.
Declutter: An empty home allows a prospective buyer to envision the dream of the home he/she has. Personal items such as photographs, sentimental pieces, fridge magnets etc should be removed. Clothes and toys should be put away. Only the bare, essential furniture should be in place. Bathrooms should be cleared and the counters left empty except for soap or hand wash. Empty kitchen counters make the space appear bigger and more workable.
Repairs and maintenance: A well-kept home will ensure that the buyer does not need to spend on maintenance. Hence, repairs should be carried out so that all appliances are in working order. Damaged window panes should be replaced and any cracks or damp patches in the walls/ceiling seen to. Electrical and cable wires should be hidden.
Painting: A coat of paint can work wonders. Any marks or stains can be covered, so that the walls appear fresh and bright. A neutral colour is best, so that the buyer can add his/her own choice to the base. Where painting is not feasible, a power wash could help to freshen the walls.
Space: The space available will show the buyer how it can be put to good use. It is best to make the home look as spacious as possible. Just by moving furniture around or removing some unwanted pieces can create additional space. It is also good for the prospective buyer to see that every part of the house is usable. An office can be created from an attic and even a storeroom can become a guest bedroom if it has enough space.
Virtual viewing: For those who require virtual viewing of the property, the main focus should be the photographic projection, highlighting the important areas and concentrating on all the advantages of the home.
Prospective buyers: It is wise to first assess prospective buyers and the age bracket they fall into – the younger, working generation, families or retired people. In this way, you can then decide on appropriate staging tips. However, if the property is open to any category of buyer, a general staging can be done.
Conclusion: According to an authority, “Research shows that home staging can increase the value of your home by up to 10%. The same report found that 85% of estate agents say a staged home sells up to 3 times faster.” So there is no doubt that staging a house when selling your property can add to the sale price in a quicker period of time. If your budget will not include the cost of a professional cleaner/advisor, the above tips will help in getting a quick sale at the right price, too.
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