If you’re wondering how much SEO costs, it’s important to know that each SEO firm will charge differently. There are two common pricing models: Project-based and hourly. There are also different factors you need to consider, such as the competition and the length of the campaign. Using a comparison site will help you determine how much SEO costs for your company.
Project-based pricing
When it comes to pricing an SEO service, a project-based pricing model is often the best option. The cost of these services depends on the scope of the project and the expertise of the consultant, and they usually come with a contract that specifies due dates and deliverables. You can expect to pay anywhere from a few hundred dollars for a one-time SEO project to thousands of dollars per month for a major, ongoing campaign.
The main benefit of this pricing model is that it offers a guaranteed price for the work done. This is especially helpful for businesses with ongoing SEO needs and specific goals. Additionally, this type of service is much more flexible than hourly rates. For example, a project-based SEO service can cost between $1000 and $7500, and could include on-page optimization, content creation, link-building, and reporting.
Hourly pricing
When choosing an SEO agency or expert, make sure to ask about hourly pricing for their services. If they are not transparent, you could end up getting less bang for your buck. In addition, hourly pricing gives you control over how much money you spend and what you get. However, be aware of shady SEO practices, which can land you in hot water with Google.
SEO costs can easily add up if you’re not careful. A good reputable SEO expert can charge you between $75 and $150 USD per hour. Hourly rates tend to be cheaper for smaller businesses, but they can mount quickly. It’s best to work with a firm that offers fixed hourly pricing if you only need a small SEO project done once.
Competitiveness
The competitiveness of an industry can affect how much an SEO campaign costs. For example, the photocopier leasing industry is highly competitive. It takes a considerable amount of money to achieve a top spot for a particular term. In addition, photocopier lease customers have very high lifetime value, making it worthwhile to spend a significant amount of money to achieve top position.
Different industries have different keywords and prices. Keywords that are popular and attract a lot of competition will cost more. High-priced keywords in the real estate industry, marketing services, software companies, and home improvement businesses can easily cost over $1,000 per click. However, companies in niche industries can take advantage of long keyword phrases and additional, less competitive keywords to lower their CPC.
Length of campaign
The length of an SEO campaign will depend on a variety of factors, including your business size and industry. For example, a small, local cleaning business may need a campaign that lasts two to three months before it begins to see significant results. Larger companies may need a longer timeframe to see results.
The length of the SEO campaign is also affected by the type of content you choose for it. For instance, if your SEO campaign includes article marketing, you should focus on high-quality content. SEO content must be long enough to attract a targeted audience. Keep in mind that SEO content should be at least 1,500 words long.
